Consultancy

HELPING YOU DEFINE AND IMPLEMENT EFFECTIVE SOLUTIONS

WHAT YOU’RE LOOKING FOR:

What you're looking for:

Carry out an assessment of of your current strategy and performance in your markets

Clarify your medium-term sales and marketing strategy

Adapt your sales policy to changes in your markets

Optimise your sales organisation to fit in with your development objectives

Develop effective monitoring tools for your sales activity

attentes

Vos attentes:

  • Carry out an assessment of of your current strategy and performance in your markets
  • Clarify your medium-term sales and marketing strategy
  • Adapt your sales policy to changes in your markets
  • Optimise your sales organisation to fit in with your development objectives
  • Develop effective monitoring tools for your sales activity

solu

Our solution :

demarche

 An orignal approach :

  • A collaborative approach to fully involve internal employees in every stage of the project.
    • -A project that is shared and supported internally
    • - Employee support makes it easier to implement the project in the field

méthodologie

TRIED AND TESTED METHODS:

  • A clear medium-term strategic vision
  • A 360° view to provide an assessment of your current strategy and performance
  • A definition of a clear medium-term strategy: development objectives; sales and marketing strategy
  • A sales policy and action plan adapted to your objectives
    • -Optimised sales policy levers
    • -Definition of the route to market
  • Effective implementation
    • - Sales team organisation and optimisation
    • - Use of tools to monitor sales force activity

outils

SPECIFIC TOOLS:

  • Unique resources linked to the BOSSMAN CONSULTANTS network, which includes everyone involved in modern distribution (Super/Hyper, CHD* GSS**, Trad,…)
    • - Customer survey
    • - Market analysis
    • - Performance benchmarking
    • - Market database

* CHD = Out-of-home consumption
** GSS = Specialist Superstores

MANUFACTURERS AND DISTRIBUTORS: WHAT THEY THINK OF OUR ACTION

I attended a consultancy project run by Bossman Consultants to devise and introduce new operating methods in a precise area: the proposed method, thorough follow-up, knowledge of people and jobs and therefore Bossman Consultants’ credibility were vital to the project’s success. Above and beyond the technical aspects, I was impressed by their communicative energy and realistic optimism, which gave us the courage to try some real breakaway ideas.

Laurence JOUVE, Group Sweet, Savoury and Frozen Groceries Offer Manager, AUCHAN France